VII.+Google+Adword

Google Adwords
Google Adwords, provided by Google, offers PPC (Pay Per Click), CPM (Cost per Mil), text, banner, and media advertising. We have decided to use Google Adwords to do the online campaign of Kingpin with web banners.



To begin with the Adwords, we have signed up for the Google Ad challenge in order to get th $250 coupon.



Once we got verified by the system and got the Coupon code, we made a new Google Adwords account, that would help us displaying our web banners.







We have set the budget to $5.00 per day.

Here are the following keywords we set up, in order to get our web banners displayed on the web:



Our web banner is under "review" status by google staffs so far, but once we get the verification(it says it usually takes 3 business days), we are hoping our web banners would be displayed under the keywords we have set up for and hopefully would get organic awareness. We would use Google Analytics and the reports provided by the Google Adwords to ensure they meet our goals, and keep on evaluating them to optimize the keywords and websites to get more profitable results.