V.+SMART+Marketing+Objectives

=**SPECIFIC**= Gain at least 100 clients within the first 6 months and continue increasing at a linear rate.

=**MEASURABLE**=
 * Google Analytics** can be used to measure the number of unique and returning visitors. Using **MailChimp** to track not only the number of email sign ups, but also conversion rate, database growth and forward rates is a valuable indicator of success.

=**ACHIEVABLE**= The goal is possible to achieve when integrating our different marketing strategies, even if the less cost effective methods like banner ads and mobile app are not utilized at this time. **Social Media integration, SEO,** and use of **Google Adwords** will help achieve success.

=**REALISTIC**= Currently, Kingpin's Facebook page already has 230 likes. As long as they add more content on a regular basis and encourage email sign ups we believe a client increase of this number is realistic. It equates to less than one new acquisition per day. Reaching out through **social media - Facebook, Twitter and Youtube** will raise brand awareness at no cost.

=**TIME-BASED**= Short-term goal: Aim to gain 100 clients within 6 months. Long-term goal: Expect to increase the number of clients and visitors in order to gain 2% market share by 2014.