IV.+Mobile+App





There are close to 10 million smartphone owners in Canada and 115 million owners in the United States (eMarketer, 2012). 66% of American consumers use their phone to shop and 43% have downloaded a retail app (Digby, 2012). Since Kingpin’s service focuses on providing busy men with household necessities and the ability to customize orders and delivery, a mobile app would increase ease of access for smartphone users and enable them to integrate Kingpin into their hectic schedules. The app would not only be a great marketing tool (an easy way to access new promotions and receive push notifications), but also serve customer needs like tracking orders on the go. This tactic would be implemented in the future after Kingpin grows its customer database because it would be useless to create an app that has little demand.

Our app design has a simple and effective interface, since it is targeted for adult men, yet maintains a sleek appearance that matches with the branding of the company. The log in screen allows for minimal error. Only necessary options are provided to reduce clutter. Then once the customer logs in they would see Kingpin's current promotions right away, but would also be able to go to their shopping cart easily - the navigation is printed clearly and promotional material does not intrude on the user's experience. This space could also be used to promote new products, since Kingpin is a new company and has expressed a desire to expand product lines in the future. Customers can clearly see what is in their cart, price and the option to "buy now". Further information can be clicked on if needed, that way the page is not overloaded with text. Access to personal account information is crucial and the ability to track referrals from the app would also be beneficial. Finally, if a user has difficulties, they can call Kingpin directly from the app.