V.+Affiliate+Marketing

While affiliate marketing is already a part of Kingpin’s business model we believe it is an important strategy to discuss because it can be integrated into our marketing campaign through our mobile app design, email marketing and in our designs for their website. Based on Kingpin’s target market, which is males in their 20s and 30s who are generally affluent members of society, affiliate marketing would be a great tool not only to grow the business, but also generate a sustainable client base.

As seen in the mobile app, after customers log in they would be able to view promotions on the first page. In this space we can promote Kingpin’s affiliate marketing program by discussing referral rewards. Also, when people select “more options” it could show the number of successful referrals the customer has given Kingpin to help them keep track of their rewards. Email newsletters can also encourage users to forward to friends and refer them for deals/discounts. Finally, since affiliate marketing can be a large part of client growth, the referral option must be visible on Kingpin’s website.