II.+Email+Marketing



We have designed an effective template for Kingpin’s email marketing. The promotional example holds necessary information they would want to share with the customer as well as various Call to Actions. Kingpin had already signed up for MailChimp previously. However, since the company is still pre-launch, they had not designed an email campaign yet. Other than our custom campaign design, features of MailChimp Kingpin can employ that they previously had not include Google Analytics to track website traffic from emails, the auto-post to Facebook feature and integration of a Twitter account.

=PRE-HEADER= This contains the option to switch from HTML to text and vice versa. It also tells the customer to add Kingpin’s email to their address book, which would ensure the emails do not end up in the junk folder.

=HEADER= This would contain basic header information, like “from: Kingpin”. The logo is also a prominent feature.

=SUBJECT= Clear subject lines are a necessity. A subject line that pertains to our above newsletter example would be, “Introducing New Products Available this Month”. This subject line is short, does not contain exclamation marks or other unnecessary characters and tells the reader right away what the email is about.

=GREETING= The customer’s name would be displayed here to give a personalized effect.

=BODY= While this email is in HTML format, it could be switched to a plain text version for mobile viewers or other customers. For a promotional email like this that introduces new products, alt text would also describe what the product is in case HTML is used but the image fails to load. Several CTAs are also provided. Customers are encouraged to “shop more,” “refer a friend” and “follow our blog”. Though the email is meant to entice users to take action, we feel our sleek design is unobtrusive and not overloaded with information.

=FOOTER= Our footer, which would be standard on all Kingpin emails, shows a clear unsubscribe button, along with other necessities such as contact information. Social media links are also provided.