III.+Banner+Ads



A large part of online marketing is advertising. Kingpin’s targeted consumer spends much of his time online browsing news sites and blogs as well as social networking sites. We have created three different advertisements that would appeal to this niche market. They maintain Kingpin’s overall branding image through sleek designs that are not very flashy. Though these ads are understated with a black and white colour scheme, we think they would still be effective because of the phrases we used.

The busy, affluent single male may not have as much time to shop in retail establishments, but research shows that of the global online population, 77% of men have shopped online (Invesp). Therefore online shopping is a topic of interest for many men. The term “online shopping” as listed in our Youtube banner may entice viewers to click the link to find out more. Also, because there are no product images shown, Kingpin can use this ad at any time, regardless of what brands or products they have acquired to sell.

Underneath Kingpin’s logo, the half-page ad shows a man wearing a suit. His upper body is shown, yet his face is mostly concealed. The caption reads, “Condensed shopping for the busy man.” An affluent GenX or GenY male probably works in an environment that requires a suit. This connects the viewer to the image in our ad, aligning Kingpin as a service suited to their lifestyle. Further, the suit is a symbol of power, wealth and success. The caption also uses the phrase “for the busy man.” We believe this information is important because it reaches out to the targeted consumer. A busy, successful male wants an efficient shopping experience. We are counting on this to draw male viewers to our ad and subsequently to Kingpin.

Finally, the leader board ad shows Kingpin’s logo and the phrase, “Helping men save time.” Regardless of occupation, income or age, every man would appreciate a service that helps him save time. The key here is making viewers see Kingpin as a service that improves their quality of life. Males will be drawn to the ad because of their desire to have more free time to do the things they enjoy.

These banner ads are a technique that would be implemented after our free tactics like social media integration and email marketing.