I.+Website



The most important part of Kingpin’s business will be their website. The current page, which can be viewed here, is incomplete. As an ebusiness, a customer-friendly website will be vital to their success. For post-launch, we believe we have created a website design for Kingpin with numerous benefits. As with the email newsletters, Kingpin’s logo is displayed in the top left corner of the page. The header also houses necessary communication tools such as FAQ and the search bar. Beneath those would be links to their social media outlets (Facebook, Twitter and RSS) to encourage content sharing and promote their online presence. A brief splash of information is displayed with the order box customers would receive. This information is short, yet direct, something a busy male consumer would appreciate. However, 42% of shoppers research online before purchases (Invesp). It is not common behaviour for individuals to sign up for a service without doing any research. Having necessary information on the website is important, but this is where the social media links also play a significant role. If a customer were interested in finding out more before sign-up, information is easy to obtain – like comments from other customers found on Facebook. Also, providing these links encourages satisfied clients to voice their opinions on Kingpin's Facebook page, or "like" updates. We believe these integrated elements will allow Kingpin to maintain positive CRM.

This layout provides clients easy access to the sign up and log in buttons, all located on the home page. Since retail ebusinesses like Kingpin thrive on affiliate systems, we made the referral link a prominent element on the home page as well. Images are minimal and text information can be coded in place of all images without losing their message to account for different platforms like mobile viewing. All footer links are categorized with clear headings.