III.+S.W.O.T+Analysis



= = = STRENGTHS =

//**Niche Market**//: The market for dealing with a subscription-based delivery service for men is still small. There are not a lot of other companies that have thought of doing this yet. This is an advantage for Kingpin because they will have less competition and have an easy entry to the market.

**//Unique and Profitable//**: This is a service that many men dream of having, but has never been thought of up until recently. Many men will benefit from this service and would trade in their money for time.

//**Convenient and affordable**//: Although there is a small premium on top of the products, in order for Kingpin to make a profit, the price is still affordable for most middle-class men. The price is a small sacrifice for convenience. As well, the shipping will be less compared to if ordering from different stores for different items.

**//Large Market//**: The number of 20-30 year old middle-class men in America is a large population. Since technology is growing, more of these men will react favorably to online marketing.

**//Time Saver//**: The amount of time making trips to the store each week can be turned into something else -- relaxing at home, or going out to have fun! After being done with work, there's no more need for worrying about buying products that run out.

= WEAKNESSES =

**//Niche Market//**: Since the market is relatively new, and still small, there is not much recognition about it yet. People need to become aware of this service.

**//Low Brand Awareness//**: Kingpin is not a strong brand as of yet, and a lot needs to be done for it to "stand out" from all the other brands out there.

**//Not Market Leader//**: Since it is relatively new, It is not a well known brand or a leader in the current market. There are other brands out there that people are more aware of.

//**Startup Costs**//: It may be expensive for an emerging company to spend a lot of money on certain products, without knowing how well the company will do, or which products will be more popular. Shipping will need to be factored into the costs, as well as bargaining with Canada Post for cheaper rates.

= OPPORTUNITIES =

//**High advertising potential**//: There is a lot that could be done for Kingpin, because it's such a unique service that not many advertising tactics have been done yet.

//**Expanding the product line**//: Since it is new, the product line could grow and expand to include more of what people request, as well as offering partnerships with companies to get cheaper stock.

//**Increase brand awareness**//: Through marketing and advertising, they can increase people's brand awareness significantly and eventually grow to become a market leader.

//**Increase market**//: The market is currently small, because not many people use this service, but if Kingpin succeeds, the market could grow bigger to include other things.

//**Mobile E-commerce**//: Eventually, people could be able to access the subscriptions not only online, but on their phones as well.

= THREATS =

**//Competitors//**: There are currently some other e-businesses that offer similar to what Kingpin does, but their target market is different as well as their branding. To differentiate from them, Kingpin needs unique advertising and branding.

//**Easy entry for new competitors**//: Since there is a low barrier to entry, others could start subscription services just as easily. Kingpin needs to be a market leader before this happens.

//**Privacy concerns**//: Since a lot of private information is given and accumulated, if any of this information is leaked or stolen, Kingpin could be in a lot of trouble. They need to secure their servers, especially if they grow a lot bigger, in order to make sure the customers feel like they are reliable.

//**Future innovations**//: Since technology is constantly growing, there could be other things to replace this service (for example, a big company such as Walmart offering to do the same for cheaper).